PWR Women. Pronounced pow-er
TO FEEL POWERFUL AND EMPOWERED
PWR Women is our name. It is also our voice.
A voice that sees women, listens to women and designs for women.
We listen. We question. We rethink.
Every piece begins with the female body, bringing together performance, enduring quality and refined design.
Lizzie, founder
I've spent more than 25 years working in fitness, and leggings have been part of my working wardrobe for most of that time.
I knew exactly what frustrated me about the way they fitted, moved and felt and I knew women deserved better.
I created PWR Women to challenge the things we'd simply learned to accept from our activewear. To create pieces that make women feel strong, confident and comfortably covered, without compromising performance.
What began with a determination to rethink a pair of leggings became something much bigger: a commitment to considered design, exceptional fit and sportswear made with women genuinely at its centre.
Designed by women. Made by women. For women.
WOMEN HAVE EVOLVED. SO SHOULD THEIR SPORTSWEAR.
We move differently. We train differently. We expect more from what we wear.
PWR Women is activewear designed around the women we are today.